Reflecting on Google getting beat by TikTok for Traffic — and what it means for startups

Photo by Aditya Ali on Unsplash

I, personally, do not use TikTok. However, I am aware of the concept of short-form videos and how TikTok has spurred its growth with some incredible growth levers.

What has seemed like graduation from Vine, has now turned into a phenomenon that companies can choose to ignore at their own peril.