Reflecting on Google getting beat by TikTok for Traffic — and what it means for startups

Photo by Aditya Ali on Unsplash

I, personally, do not use TikTok. However, I am aware of the concept of short-form videos and how TikTok has spurred its growth with some incredible growth levers.

What has seemed like graduation from Vine, has now turned into a phenomenon that companies can choose to ignore at their own peril.



Just a guy who enjoys thinking about what could be.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store