Don’t get it twisted major startup pivots are painful

Casper
8 min readJun 30, 2022
Photo by Jim Wilson on Unsplash

this piece was written with help from my friends at Emily — an AI-powered, human-edited content creation engine

What is a pivot and why do startups need to make them

A pivot, at it’s core, is a change in a startup’s strategy. Oftentimes, this means making a major change to their business model or how they…

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Casper

Just a guy who enjoys thinking about what could be.